Advertising & Print
Advertising is all about creating a feeling, a desire, a need to know more. The design of a message is as important as the media it is presented on.
By positioning a communication in the right place at the right time, we can stimulate and manipulate the viewer to take action and engage with the offering.
One of the best examples of this is when America joined the war in 1941, Coca-Cola’s President Robert Woodruff stated “that every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is and whatever it costs the company.”
General Dwight Eisenhower’s Allied Headquarters in North Africa sent an urgent cablegram requesting a shipment of materials and equipment for 10 bottling plants. The cablegram also requested 3 million filled bottles of Coca-Cola, along with enough supplies to produce the same quantity twice monthly.
By the end of the war there had been more than 5 billion bottles of Coca-Cola consumed by military service personnel, in addition to countless servings through dispensers and mobile, self-contained units in battle areas.