Marketing used to be all about who had the biggest budget and who shouted the loudest – the ‘bucket approach’… well, things have moved on since the VHS and Betamax wars.
Today, the words Spam filter, Mail/Telephone Preference Services, Sky + and ‘my budgets have shrunk’ are all too commonplace. The marketing sector has had to pull its socks up and become even more creative in its approach, its messaging and the method of delivery.
Technology has changed dramatically over the last 10 years and so have the people using it. Information needs to be available 24 hours a day, Eight days a week, just as the Beatles predicted. Customers now expect their questions to be answered in minutes, not days as our pace of life has become light speed (Punch it Chewy).