We’re operating in a world where one good video can lead to a massive social following.
From the origins of cinematography in the 1830’s, moving pictures have enthralled audiences, from Buster Keaton’s silent films to the latest IMAX blockbuster with 4D.
It is now stated that by 2019 80% of all traffic on the web will be video. This is no real surprise, in fact, we thought it would be slightly higher considering YouTube is the second most popular search engine in the world (at the moment).
The question is, how do you use this amazing media to communicate to your target audience to achieve the following:
- Brand awareness
- Brand credibility
- Communication to a new audience
- Brand repositioning
- Increased engagement of your email broadcasts
- open rates by up to 19%
- CTR rates by 65%
- Reduce unsubscribes by 26%
The list goes on but you can see that video is not the future it is the today and you need to embrace it before your competitors do if they have not already done so.
All statistics are taken from Video Marketing Trends 2016