Social Media

Around 10 years ago the first video arrived on YouTube.  It was a man describing his experience at a zoo with an elephant VIEW. A lot has changed since that uneventful day and now more than 300 hours of content are uploaded every minute.

Interaction with social networking sites now accounts for one in every four minutes spent on the internet. With 100’s of social channels to use and abuse, people and organisations are sharing their lives and achievements to the world whether the audience likes it or not.

Social media is the perfect communication tool to take your audience on a tour of your brand. It develops a relationship with the audience across multiple stories and channels, presenting your brand’s personality, values and proposition in various ways including video, imagery, questionnaires and of course the written word.

Our team of creatives help develop engaging, thought-provoking and shareable content that will support campaigns and enhance your brand’s visibility… but don’t forget, it’s not all about content creation. Curated content can be just as valuable. It lets your audience know that you are keeping up to date with all the latest news, processes and technologies. It helps you become the go-to location for industry news and views rather than just a campaign channel.

Social media never stops, there are 500 million tweets sent every day so you would be forgiven if you missed a few that discussed your organisation. But that’s where the problem can lie

…78 percent of people who complain to a brand via Twitter expect a response within an hour. If you miss that interaction they will become more vocal across multiple channels and with large amounts of followers, their audience will take notice of their rants.

Our brand monitoring provides real-time visibility of global online traffic that is discussing our customer’s brands, products, solutions and competitors. This is an invaluable tool for the whole organisation as it provides an accurate representation of how customers interact with a brand, highlighting their experiences at different touch points. This will allow you to engage with these individuals on a one-to-one basis and also understand where operational improvements need to be made throughout your business.

Success comes in many forms but should never be based on followers or connections as these can be easily achieved with absolutely no value.

Success should be based on pre-determined conversions and KPIs. These could include the level of interaction with your brand, the comments generated, the sharing of your broadcasts and lead generation.

Whether you need a strategy, accounts setting up, training, content or just want to chat and be social, call Conspicuous today

How else can we help?