Brand Identity
We create unique brands that resonate and engage with an evolving audience
Conspicuous_A Brand Agency
Conspicuous is a brand specialist, offering a wide range of services to build awareness of your brand and proposition.
From our acclaimed Brand and Persona Workshops to the development of the identity, building the brand book to recreating the collateral, Conspicuous creates brands to engage with target audiences and grow businesses.
We love building brands for start-ups, global organisations and established businesses as they are all are hungry for growth and that’s exactly what our brand solutions help to deliver.
Your brand name is only as good as your reputation
Richard Branson
Your brand and its identity are the most important assets your business will ever own. It broadcasts your company’s personality and its values to the world, distinguishing you from your competitors.
But don’t be fooled… a brand is so much more than just a logo and a strapline. It should convert simple awareness to strong commitment and build trust across your products and services. Failure to implement these key elements and values could have a catastrophic effect… remember Ratners the Jewellers, £500 million wiped off their value overnight thanks to a few careless jokes.
Brand and Persona Workshops
Personas are the foundations of your business. They define your core audience and shape the way we communicate with new and existing clients. By creating a detailed description of your customers including:
- Key traits
- Pain points
- Buying needs
- Media choice (Social, printed publications etc.)
- Personal information (Family, hobbies etc.)
- Size of business
- Position
we can create and develop their personalities and align all communications to their needs, creating personalised journeys across every touch-point experienced with an organisation.
The combination of the personas and brand exploration will create the perfect foundations for your communication channels over the next 2-3 years.
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