Exhibitions, Events and Staging
We have all been to those events where someone turns up with an articulated lorry that converts into a 3 storey building, a hundred promotional staff jump out and music blasts out of a sound system that puts most concert venues to shame. People arrive on their stand, take the free pens and bags of leaflets and then disappear into the crowd without saying boo to a goose.
Then there’s the smaller company that arrives, unravels the single roller banner and a leaflet stand with 20 people queuing up to have a conversation about their solutions.
Both have their place but success at exhibitions isn’t just about budget, it’s about planning, brand management, understanding your audience and picking the right exhibitions to go to (that always helps).