The telecoms industry is a very competitive sector especially as the industry heads towards VoIP and cloud solutions. Nimans needed a new way of communicating to potential B2B customers as conversions using their existing advertorials were dropping.
We spoke to all the product managers to understand their individual audiences along with the unique offers they had secured with individual suppliers for the next six months.
The aggressive sales culture of the sector meant that Original Equipment Manufacturers (OEMs) don’t offer individual discounts so we had to be creative with the promotions. As Nimans were selling the same products as their competitors we needed to find a way of increasing their market share while retaining their existing customers.